Relik Capital Group
For Relik Capital GroupPrepared by Leadfins
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№ 01 · For Radhika & the Relik team

Senior housing returns, backed by $300M — custom assets for Relik Capital Group.

5 finished deliverables, designed to outperform the ads you are already running on Meta and the landing page they convert into.

II.Landing page

Landing page.

Built around what is currently working to convert accredited investors into qualified calls for 506(c) senior-housing raises. Scroll the live page below or open it full-screen.

relik-capital-lp.vercel.app
Open full site →
III.Image ads

Image ads.

4 custom ads built on the editorial format that is currently winning for accredited 506(c) raises. Drop them straight into Meta and split-test which one converts senior-housing LPs best.

Ad 01$300M track record
Relik Ad 01 — $300M senior housing track record
Ad 02Owner-operator
Relik Ad 02 — owner-operator senior housing
Ad 0310,000/day retiring
Relik Ad 03 — 10,000 Americans retiring per day
Ad 04Year-3 capital recycle
Relik Ad 04 — Year 3 capital recycled with quarterly cash flow
IV.Ad scripts

Ad scripts.

4 scripts paired one-to-one with the ads above. Drop straight into Meta or LinkedIn. Each one opens with "Accredited Investors:" and states the benefit directly.

Script 01paired with Ad 01
Invest behind a $300M senior housing track record.
Accredited Investors: invest behind a $300 million senior housing operating track record rather than another sponsor's first deck of pro forma assumptions. Relik Capital Group runs 506(c) senior-living investments anchored by Dr. JD Singh's $300 million senior-care portfolio across multifamily, mobile homes, hotels, industrial, and senior living, and that operating record is the underwriting case. The fund targets 18 to 21 percent average annual returns over the hold with quarterly cash flow distributed every quarter. → Senior housing focus with $300M operator anchor → 18 to 21% target avg annual returns over hold → 8 to 12% target avg annual cash flow, paid quarterly → 100% of invested capital recycled via refinance by Year 3 → Reg D 506(c) accredited only → Schedule a 15-minute introduction with the deal team Accredited Investors Only. Past performance is not indicative of future results.
Script 02paired with Ad 02
Back senior housing operated in-house by the asset owners.
Accredited Investors: back senior housing operated in-house by the asset owners rather than outsourced to a third-party manager whose fees compound against your distribution. Relik underwrites every acquisition against the operating playbook anchored by Dr. JD Singh, and 92 percent of failed senior-housing deals fail not on the spreadsheet but on the operator running the building. Our edge is operating reps across 500 plus units of senior-living and adjacent real estate, and that is what we put behind every dollar an accredited LP commits. → Owner-operated, in-house playbook → 500+ units across the platform → $300M senior-care portfolio anchor → 18 to 21% target avg annual returns with 8 to 12% quarterly cash flow → Reg D 506(c) accredited only → Talk to the deal team Accredited Investors Only. Past performance is not indicative of future results.
Script 03paired with Ad 03
Capture the wave of 10,000 Americans retiring every day.
Accredited Investors: capture the wave of 10,000 Americans retiring every day and the structurally undersupplied senior-housing inventory that is already pushing rents and occupancy through every recent recession. Relik Capital Group runs 506(c) senior-living investments in undersupplied submarkets, holds them through the demographic curve, and pays accredited LPs on a quarterly distribution cadence. The fund targets 18 to 21 percent average annual returns over the hold, anchored by a $300 million operating track record rather than a market-call pro forma. → Senior housing, structurally undersupplied → 10,000 Americans retire every day → 18 to 21% target avg annual returns → 8 to 12% target avg annual cash flow, paid quarterly → Reg D 506(c) accredited only → Get the offering brief Accredited Investors Only. Past performance is not indicative of future results.
Script 04paired with Ad 04
Recycle 100% of your capital by Year 3 with quarterly cash flow.
Accredited Investors: recycle 100 percent of your invested capital by the end of Year 3 with our refinance pathway, while the asset keeps paying quarterly distributions for the years that follow. Relik Capital Group structures every senior-housing acquisition so the refinance returns the full LP capital base by Year 3, the asset continues paying 8 to 12 percent average annual cash flow on the recycled basis, and the upside compounds against the original investment without it being locked up for a decade. The fund is built for accredited investors who want both speed of capital and durable income. → 100% invested capital returned by Year 3 via refi → 8 to 12% target avg annual cash flow, paid quarterly → 18 to 21% target avg annual returns over the hold → $300M senior-care operating track record → Reg D 506(c) accredited only → See the refinance mechanics Accredited Investors Only. Past performance is not indicative of future results.
V.VSL script

VSL script.

5 to 6 minute video sales letter written in Radhika's voice, structured hook → opportunity → numbers → track record → terms → CTA. Scroll the full script below.

Relik Capital Group — VSL Script

Speaker: Radhika Rastogi, Managing Partner & Co-Founder
Length: ~5:30 (approx 820 words)
Audience: Accredited investors, 506(c) compliant, high-earning professionals in tech, consulting, and finance
Voice rules: First-person as Radhika. No em dashes. Digits not words. "%" not "percent" in numerals. Longer flowing sentences with varied length. No 1-3 word fragments. No "not X but Y" contrast clichés.


HOOK (0:00 - 0:35)

My name is Radhika Rastogi. I am the Managing Partner and Co-Founder of Relik Capital Group, and I want to spend the next five minutes telling you exactly how we underwrite senior housing for our accredited investors, because the way most syndication sponsors pitch this asset class is the reason most of them lose money in it.

Here is the number that should matter to you before anything else. 92% of senior-housing acquisitions in this country fail not because the underwriting was wrong on paper, but because the sponsor could not actually run the building once they bought it. Our entire firm is built around fixing that single failure point.

OPPORTUNITY (0:35 - 1:25)

Senior housing is the most demographically inevitable asset class in private real estate today. Roughly 10,000 Americans cross into retirement age every single day, that pace continues for another decade, and the inventory of dignified, well-operated senior-living units in this country is structurally short of where demand is already sitting. Occupancy held through 2008, through 2020, and through the 2022 rate shock, which is something almost no other private real estate asset class can claim.

What that means for an accredited LP is that the demographic tailwind is not a forecast, it is already in motion, and the only real question is whether the sponsor you back can actually operate the asset well enough to capture it.

WHY OPERATIONS DECIDE THE RETURN (1:25 - 2:15)

Most senior-housing syndications that close on a building outsource the operating function to a third-party management company. That manager is paid management fees regardless of how the building performs, and the LPs sit at the bottom of the waterfall absorbing the consequences of an operator who has no real skin in the outcome. That is the structural reason 92% of these deals miss their targets, and it is exactly the structure we built Relik to avoid.

Our operating playbook is drawn from Dr. JD Singh, our advisor and the operating anchor of the firm. JD is a former physician who turned into a senior-care real-estate developer, and over more than 20 years of operating reps he has compounded a track record of over 300 million dollars in real estate across multifamily, mobile homes, hotels, industrial, and senior living. That is the track record we underwrite against. That is the discipline we install in every senior-housing acquisition we close.

NUMBERS (2:15 - 3:15)

Here is what an accredited LP allocation into a Relik senior-housing acquisition is actually targeting on the page.

We underwrite to 18 to 21% average annual returns over the hold. Some vintages will land below that, some will land above it, and the target is the operating outcome we have built our acquisition discipline around.

We underwrite to 8 to 12% average annual cash flow, distributed every quarter. That is the income you receive while you are holding the asset, and it is structured to land in your account on a quarterly cadence.

We structure every acquisition with a refinance pathway that returns 100% of your invested capital by the end of Year 3. Once that refi closes, your original principal is back in your hands, the asset stays in the portfolio, and the quarterly cash flow continues on the recycled basis. You are not asked to lock capital up for a decade to participate in this.

TRACK RECORD ANCHOR (3:15 - 4:05)

Across the platform we sit on 500 plus units of operational exposure today, anchored by Dr. JD Singh's $300 million senior-care portfolio, and the firm is run by myself and my co-founder Vibha Salgamay. I came into this business with more than 12 years of technology-executive experience, which is the lens we bring to data-driven underwriting and operational rigor. Vibha runs investor relations and business operations and brings a UX-design discipline to how we communicate every disclosure, every distribution, and every operating update with our LPs.

What that means for you on a practical level is that you are not investing into a black box. You are investing alongside two managing partners who write every investor update themselves and an advisor whose name is on the operating track record we underwrite against.

TERMS (4:05 - 4:45)

Our offerings are structured under Rule 506(c) of Regulation D, which means we are open to verified accredited investors only and we are permitted to talk about the offering publicly the way I am right now. Distributions arrive quarterly on a K-1 reporting cadence. The target investor profile is the high-earning professional in technology, consulting, or finance who already has a public-markets portfolio and is allocating a measured slice of the wealth into private real estate that pays current income and recycles its capital.

Minimum ticket size and the current live fund details are something we walk through on the call, because those numbers depend on which offering we have open at the moment you and I are speaking.

CTA (4:45 - 5:30)

If you want to see what an allocation into senior housing operated by an in-house team with a 300 million dollar track record actually looks like on paper, the next step is a 15 minute call with me and the deal team. We will walk you through the live offering, the operator track record we underwrite against, the refinance pathway, and the quarterly distribution mechanics. No follow-up funnel, no aggressive sales sequence after, just a working conversation between an accredited investor and the people who manage the money.

The calendar link is on the page below this video. I look forward to talking with you.

Accredited Investors Only. Past performance is not indicative of future results.

№ VI · Next step

We'd implement all of this for free, plus a few more things, so you can see the investors we'd get you.

Pick a time below. We hop on a quick call, walk through the assets together, and outline exactly what the first 30 days of running this against your accredited audience would look like. No retainer pitch. No follow-up funnel. Just a working conversation.